The roles of the Marketing Committee are:
- To promote the COSMIC method, by all appropriate means, with the aim of ensuring its successful adoption worldwide. Marketing efforts in any particular country should be carried out in liaison with the IAC member(s) for that country;
- To set up and maintain a marketing strategy for the COSMIC method;
- To set up and maintain relations with organizations that can play a significant role in the promotion of the COSMIC method;
- To coordinate with the Interactive Media Committee as to which interactive channels are most appropriate for the marketing activities.